Hi, I'm Taylor Yurchuck.

mar·ket·ing ˈmärkədiNG/

(noun) the process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

About

After graduating from the University of Georgia, I took my journalism degree and headed for the marketing hills. I realized that journalism could become the conduit for anything I wanted it to be, from science, health, sports, art, food and everything in between. What I’ve grown to love about the marketing and communications field is that we have the opportunity to work with innovators and help ignite their passions within the rest of the community.

When I’m not at the office, you can find me at the dog park with my yellow lab, Tchoupitoulas (aka Chops), playing golf or getting crafty with an old piece of furniture. Want to know more? Drop me a line here!

Portfolio

Resume

Education

The University of Georgia

Bachelor of Arts in Magazine Journalism

  • Major GPA: 3.54/4.0 Cumulative GPA: 3.27/4.0
  • Dean’s List
  • Experience creating audio/video slideshows
  • Some experience with Adobe InDesign, Photoshop and Final Cut Pro
  • Related Coursework: Intro to PR, Magazine Writing, Editing
Athens, GA
May 2013

Experience

Email Marketing Coordinator

American Cancer Society

  • Coordinate with ESP and creative agency to implement and test national direct response fundraising campaigns
  • Implement ad hoc email requests for divisions and mission programs
  • Report on email campaigns to determine overall performance and effectiveness
  • Manage opt-out requests to comply with the CAN-SPAM Act
  • Identify opportunities for growth and optimization of UX
  • Helped implement first automated ‘Welcome’ series to engage new constituents
Atlanta, GA
July 2015 – PRESENT

Marketing Coordinator

Impact Partnership

  • Strategized and implemented marketing automation campaigns
  • Generated and segmented incoming leads
  • Monitored industry marketing trends
  • Developed corporate content marketing strategy
  • Composed series of blog articles on various marketing strategies
  • Wrote emails for marketing campaigns
Kennesaw, GA
May 2014 – March 2015

Marketing Manager

Conduit, Inc./CANVAS Magazine

  • Edited Canvas Magazine and client publications for Ricoh, Fujifilm, and CooperVision
  • Managed internal projects and web content
  • Generated social media content and compiled analytics reports
  • Coordinated internal events, meetings and BMA Atlanta socials
  • Drafted press releases, promotional pieces and email campaigns
  • Worked with creative team to develop concepts for editorial design
Duluth, GA
June 2013 – May 2014

Public Relations Intern

ZoomWorks Photography

  • Wrote blogs on wedding trends, bridal fashion and local events
  • Updated web/blog content
  • Managed social media to promote brand awareness and engagement
Athens, GA
February 2013 – September 2013

Editorial Intern

Points North Atlanta

  • Drafted articles on local events and attractions
  • Fact-checked and proofed articles using AP style
  • Conducted interviews for print and online editorials
Cumming, GA
May 2012-August 2012

Campus Involvement

Staff writer for campus magazine

Ugazine

  • Collaborated with staff to develop editorial ideas
  • Wrote an article for the magazine on student life in Athens while working to improve writing and editorial skills
August 2011
– December 2011

Contact

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name

email

message

tayyurch@gmail.com

678-910-5679